Targeted messages: HCP segmentation through quantitative analysis
Healthcare professionals receive dozens of communications from pharma companies related to pathologies and drugs.
To make the difference, this pharmaceutical company trusted us to help them with a quantitative analysis to understand HCP behaviours and collect insights to adapt the way they delivered messages to them.
We stept in halfway there: the team already prepared a questionnaire for the doctors and the raw results were ready.
But data means nothing if the dots are not connected, and here is where we brought our UNL/M/TED TH/NKNG.
We helped this company understand the different perceptions of the diverse HCP attitudinal segments, but exhaustive analysis was needed:
Understand the situation
We jumped in mid project. We rapidly worked on understanding the whole scenario: company goals, scope of the project, treatment characteristics, etc.
Analyse the results
We got to work: We used our long experience in the pharmaceutical industry and our communication and scientific background to transform the received responses into valuable and usable insights.
Share the insights
We take care of every detail. The job is not finnished in the result delivery: we always make sure the client fully understands the process and results so no questions are left behind.
In this project, we helped our partner understand how their target HCPs behave towards their prescription drug, which helped them personalize their messages and channels to improve their prescriptions.
- Decision drivers: What each segment valued the most in a drug to prescribe it
- Decision process: Wether HCPs made decisions through guidelines, data, patient requests, etc.
- Mobilization levers: What makes each segment move towards advanced treatments
- Adoption ladder: Level of adoption regarding new therapies
- Sources of information: Conferences, publications, e-mails, sales rep's visits, etc.
- Professional social media use: How HCPs use social media to receive or consult information regarding disease and treatment
At Unlimited Thinking, we have been there.
We understand the impact of personalizing communications. We have seen how it does make a difference.
Consequently, our projects are also personalized: One solution does not fit all. We carefully analyse your situation and expectations to adapt our work, methodology and deliverable. You will receive what you need.
Knowing your stakeholder is the key to success.
We are a consulting firm providing marketing, strategy, digital and communication services in the healthcare industry.
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ESP - Carrer Ganduxer, 28 - 08021, Barcelona USA - 8S 4th Street - 11249, Brooklyn
934 23 27 48
hello@unlimitedthinking.es
Copyright 2025, Unlimited Thinking. All Rights Reserved.
We are a consulting firm providing marketing, strategy, digital and communication services in the healthcare industry.
Menu
Contact us
ESP - Ganduxer, 28 - 08021, Barcelona USA - 8S 4th Street - 11249, Brooklyn
934 23 27 48
hello@unlimitedthinking.es
Copyright 2025, Unlimited Thinking. All Rights Reserved.